The following is a piece that first appeared over at JustSecurity.org last week.
It’s by Max Bergmann and seems particularly relevant on Monday in light of reports that Steve Bannon tried to plant a mole inside Facebook.
From a longer piece by Max Bergmann
Facebook should be treated like a crime scene. The social media company likely has troves of data that could provide critical leads for the investigation into possible collusion between the Trump campaign and the Russian government.
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The most direct way a foreign power could help a campaign is through giving money. Campaigns always need more money, usually to buy more ads. While the Russians could have laundered money to the campaign — indeed Christopher Steele alleges this in his infamous dossier — they could have also just covertly bought campaign ads themselves using a front group or proxy. But this does create a problem. Buying television ads leaves a trail. But buying ads on Facebook, as we are all finding out, might not.
This is why the admission by Facebook that Russians bought ads on their platform has raised a whole host of questions about the scale and depth of Russian interference. It also points to a potential nexus for collusion between the two campaigns.
Where the Clinton campaign emphasized traditional media, the Trump campaign focused on Facebook. The social media platform was central to its campaign strategy and they used Facebook in ways that were truly innovative for political campaigns. More people worked in San Antonio on the Trump digital team than worked on the campaign at Trump Tower. Weeks before the election Bloomberg provided an inside account of Trump’s digital campaign, explaining that “Cambridge Analytica’s statistical models isolated likely supporters whom [Brad] Parscale [digital director of the Trump campaign] bombarded with ads on Facebook.” The Trump campaign hired tech companies who “ultimately generated 100,000 distinct pieces of creative content,” often deploying this content in “dark-post” ads visible just to those select individuals. This is why the congressional investigations have been so interested in Trump’s digital team, which was overseen by Kushner and run by Parscale — both of whom have been interviewed by the committees.
Now we know, the Russians contributed to this effort through buying ads. If the Trump digital team — powered by Cambridge Analytica and other tech contractors — shared their data and content with Russian operatives, the Russians could have acted as a force multiplier for the Trump campaign. In effect, the Trump campaign could have “painted the targets” in initial ad buys for the Russians to follow-on and carpet bomb with their own ads. To paraphrase Rubio: Imagine being able to call on the resources of a nation state to do targeted ad buys.
Sharing ad targeting data with the Russians could have been relatively straightforward and could be done with leaving most of the Trump campaign in the dark. Indeed, the revelation in June that the firm Deep Root Analytics, which had been hired by the Republican National Committee and other GOP groups, had left a database of voter information on 198 million Americans on an insecure Amazon-web server that anyone could access if they had the link, perhaps showed the way. All that might be needed to share the data with the Russians is to send them a link.
While the Russians could have been buying Facebook ads to help Trump’s chances on their own, it begs the question that Sen. Mark Warner, the Democratic leader of the Senate Intelligence Committee, has raised, “How are the Russians smart enough to target where the Democrats weren’t?” Frankly, they likely would not be. Targeting voters in a precise and effective manner requires an incredibly specialized skill-set and level of expertise. The Russians are sophisticated foreign operators but Russian cyber operators are not quitting their day jobs to run Senate races in 2018.
Therefore, the crucial question the Mueller investigation needs to pose to Facebook is whether there was any overlap or mirroring between the Trump campaign’s Facebook ad purchases and that of an outside individual or entity. Facebook would have that data that could answer that question either way. Indeed the revelation that Special Counsel Robert Mueller was granted a warrant to obtain information from Facebook on the Russian ad buy demonstrates that, as former federal prosecutor Renato Mariotti explains, “there was good reason to believe that individuals committed a crime by making a ‘contribution.’”
While Facebook claims to have done a review of Russian interference, they did not reveal the scope of their review. It is likely they did a highly targeted look at, for instance, the Internet Research Agency — Russia’s now notorious troll farm in St. Petersburg. This organization was by now hardly a secret as the New York Times did an expose on them in 2015 and the Intelligence Community report in January highlighted their role. Moreover, since the Russians may have used cut-outs or proxies to mask their effort, Facebook may not know what to look for as it assesses its user data. For example, if an individual or entity did in fact mirror the ad buys of the Trump campaign by ads targeting the same voter set, they likely didn’t pay in rubles, but masked their identity. While Facebook hires very talented people, they are not all crack investigators or counter-intelligence experts. A broad review in coordination with Special Counsel Mueller and congressional investigators is therefore essential to comprehensively run-down various leads.
Unfortunately, Facebook appears to be giving the investigators and the American people the Heisman versus giving a full account of exactly how the social media platform was used and manipulated during the 2016 election. But while Facebook is trying to say there is nothing else to see here, it is clear that Russian activity on Facebook was far more extensive than they are admitting because of Facebook’s very own actions. A company does not close down 30,000 accounts around the French election and release a reportabout government-sponsored information operations on its platform, if it doesn’t have a problem. Facebook had and has a problem with government’s conducting information operations on its platform. But it is refusing to reveal to the public all that it knows about its problem.
Facebook should not be able to hide behind privacy or data protection rules to avoid cooperating. This is not about privacy or free speech, this is not about government overreach — this is about doing the baseline anti-fraud work that would be expected of every other industry. Investigators are not interested in the individuals targeted by the ads, but by those doing the targeting and buying the ads — a political campaign, which is the subject of a counter-intelligence investigation, and the Russian government.
It is also quite possible that a thorough investigation would show there was no mirroring behavior or any evidence of collusion via Facebook. But Facebook is rapidly losing the credibility it needs to give the public that assurance on its own, which is why they need to start working with the investigators and start clean with the American people.
The longer it refuses to do so, the more it appears Facebook is hiding something.
