How A Biden Meme Stole Christmas. And Why It Matters

Not that I expected "better" of anyone, and while acknowledging that social media algos surface what's most likely to generate engagement without regard for any kind of decorum, I was a bit taken aback Saturday to see a profane reference to Joe Biden at the top of a trending topic list. Unlike the vast majority of Americans, I don't get offended on behalf of other people, let alone take it upon myself to defend the honor of someone I'll never meet. And I've never been on board with the idea tha

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13 thoughts on “How A Biden Meme Stole Christmas. And Why It Matters

  1. Imagine, if you will, living in an alternate reality known as “MAGAland,” a place where you genuinely believe that the U.S. presidency was illegally stolen from the rightful winner, by a shadowy cabal of blood-drinking, skin-eating, devil-worshipping Democrats.

    Then, imagine that your response to this atrocity is to say, “Let’s go Brandon.” 

    The same crowd that once demanded Hillary Clinton be jailed without trial, or that a gargantuan wall should be constructed across the Mexican border, is now reduced to echoing a flaccid phrase so inoffensive it can’t even be described as a dog whistle. 

  2. After getting up this morning and making my morning coffee, I turned on my computer and did my usual perusal for new Heisenberg articles, and then a quick glance at the aggregated Google news headlines to see what I might have missed overnight from home (I work and live overseas). The very first cluster of headlines was on this “Brandon” nonsense. Dumbfounded, I had to take a screenshot and send to a group of friends back home wondering aloud (yet again) just how stupid we have become as a country. I had seen the “issue” popping in my Twitter feed the night before as I was going to bed. At this point I guess I really shouldn’t have been surprised it made such a prominent position in the Google news feed. But every word of this Heisenberg piece above makes me wonder just how beyond repair we are at this point…

    I have begun to scrub my Twitter follows more aggressively and delete what I think is the chaff. But I really need to think hard about why I’m even on there in the first place. What is it actually serving? How Pavlovian does it make me? What are the costs?

    1. I wrote this to a friend re: Twitter the other day: “Sadly I have to stay almost completely off Twitter. The algo refuses to let people follow only the people they want to follow. I follow 17 total accounts and whenever I look at my timeline, almost none of the tweets are from those 17 accounts.”

      1. I’m recently discovering this as well. In addition to a lot of crap I need to cull out, I follow a range of academics (mostly philosophy, political science, and social theory types) in order to see what online zoom-type presentations I might be able to watch or participate in periodically, or to get a head’s up on pieces I might want to read (like Bjarne’s amazing work, notwithstanding the fact that you have consistently posted his work in nearest real time to his publications of them). More and more I have to hunt and peck to see their postings now, loading their names into the search bar, and I’m seeing I’m missing more than gaining as a result. The crap that is often front loaded is indeed mostly the rage capital shit I need to far more aggressively scrub out, if not get rid of this thing altogether.

  3. I live in France, and stopped paying attention to U.S. news of any sort a while go. Some stuff still filters through—like this story—but by and large I am oblivious to it all. I have a recurring monthly donation to Stacey Abrams, and I’ll be phone banking and such as the next election season heats up. But I have to say that these sorts of stories are neither productive nor conducive to mental health.

  4. At least in the case of Facebook, and probably also for Twitter, social dysfunction is profitable. Bringing more discontent to real life drives more people to look for safety in numbers on social media platforms. FB seems to be banking on the same escapist dynamic with their bet on Meta.

    1. I’m still not convinced that rage is good for ad viewing/purchase decisions – unless you’re selling guns, gold or Armageddon toolkits.

      And I cannot see an article about the nefariousness of FB and TWTR without reminding everyone that the research on this is at best mixed while the impact of Fox News is well studied, documented and LARGE…

  5. The same people bitching about the “war on Christmas” ostensibly ruined the holiday by using a profane slur as a “joke”. Of course it wasn’t a joke, it never is when they make this claim. Christmas also isn’t about the birth of their lord and savior either but a way to win your friends and neighbors by having the best decorations and the most and coolest presents. So a fake holiday was ruined by a fake joke by people who are so narcissistic that they think only they matter. I saw the headline about 3 times in my news feed but refused to click any of the links. I was annoyed same as you H. Merry Christmas

  6. I do not have accounts at any of the common social media “services” sites, never have, never will. Too much stupidity encroaches on my life as it is. No need to invite in any more than necessary. I will say, I have found that the private message service available on LinkedIn has allowed me to find some old friends I haven’t touched base with in years. I don’t really care much about the networking — I’m 77 and not really looking for a job. One of my former students found me recently and had heard I lost my wife to Alzheimer’s a couple years ago. He wrote to tell me his wife had just been diagnosed and he wondered if I had any thoughts that might help get him through his trial. We are now exchanging a few messages, none for public consumption, however. I have never understood how people who post on facebook, for example, post secrets and then complain because people they don’t know read what they post and then push back on the poster, who complains about their privacy being invaded. More stupidity. And do people really want to look at what you are eating? Seriously?

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