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31. VIII 2019
There is no longer anything on which there is nothing to say. (Jean Baudrillard)
Back in the day, long before flat screens, in the times of cathode tubes, watching news was a compulsory ritual, like a shower or shave, which took place once every day at 6:30 pm. The news was a basic reflection of reality — people watched them to get informed. From 6:30 to 7:00, a solemn cloud would descend on the households – during that time, activities would slow down and the kids had to get quiet while adults (mostly fathers) would tune in to hear what really happened on that day. The news were dry, boring, and unremarkable, delivered without embellishment; they had to be endured. Those 30 minutes felt different than any other 30 minutes of the day. As if the clocks slowed down, the flow of time changed, becoming thicker and slower. It felt like there was nothing that couldn’t fit inside that half hour.
The arrival of the 24/7 news cycle changed everything. By occupying the entire program, the news became both news and entertainment. Suddenly, there was always something going on somewhere, or so it seemed, something one was supposed to be afraid to miss. The news became less news and more opinions, and they provoked counter opinions and set the stage for the contest between different opinions. And the public started taking sides. There were winners and losers and everyone liked the winners, so the newscasters and political commentators became new inadvertent media stars. By then, people were watching news all the time, in the morning, during the day, before dinner, during dinner, and after dinner, between shows and during commercial breaks, before going to bed or if they couldn’t sleep at night. In order to fill the time, news channels had to expand beyond basic reflections of reality; they became a production of reality and the source of its excess. There was hardly anything left for us to imagine anymore. It spelled a slow death of the Real by suffocation of the imaginary.
Consider the following example of 1970s Italy from the perspective of modern media and 24/7 news. Those were the times when bombs were going off regularly in its cities as a result of the activity of the Brigade Rose and their likes.
Is any given bombing in Italy the work of leftist extremists; or of extreme right-wing provocation; or staged by centrists to bring every terrorist extreme into disrepute and to shore up its own failing power; or again, is it a police-inspired scenario in order to appeal to calls for public security? All this is equally true, and the search for proof, indeed the objectivity of the facts, does not check this vertigo of interpretation. We are in a logic of simulation which no longer has anything to do with a logic of facts and an order of reason. Simulation is characterized by a precession of the model, of all models based on the merest fact — the models come first, and their orbital circulation constitutes the genuine “magnetic field” of events. The facts no longer have any trajectory of their own, they arise at the intersection of the models; a single fact may even be engendered by all the models at once. This anticipation, this precession, this short-circuit, this confusion of the fact with its model (no more divergence of meaning, no more dialectical polarity) is what allows each time for all the possible interpretations, even the most contradictory – all are true, in the sense that their truth is exchangeable, in the image of the models from which they proceed, in a generalized cycle.
The politics of Simulacra
The simulacrum is never that which conceals the truth — it is the truth which conceals that there is none. The simulacrum is true. (Ecclesiastes)
These developments opened the door for alternative modes of reproduction of reality to enter the mainstream. According to Baudrillard, besides basic reflection of reality employed in traditional news casting, there are three additional stages of reproduction: perversion of reality (e.g. William Barr’s summary of Mueller’s report); pretense of reality (Larry Kudlow’s statement: “President doesn’t make things up”); and simulacrum, which bears no relation to any reality whatsoever (e.g. Fox News).
Simulacrum is the map without a territory, a copy without an original, the avenue by which accepted ideals or privileged position could be challenged and overturned. Pinocchio is an example of simulacrum, and so is Frankenstein’s monster, and TV evangelists, hipsters, The Picture of Dorian Grey, Pygmalion, painting of a photograph, or Disney World.
Simulacrum contains a certain aspect of creation ex-nihilo. The intrinsic circularity between the real and imaginary is essential for its sustainability. For example, Disney World exists, it is permanent, undeniable; it constantly serves as a benchmark against which the Real is compared and measured. In contrast, Pretense and Perversion of reality are transient; they cannot take root and must be followed by another pretense or perversion in order to have any consequence.
However, the most important practical dimension of simulacrum, one which defines its appeal and longevity, is its intrusion into the value system. As Umberto Eco pointed out, when visiting Disney parks, we not only enjoy the perfect imitation, but the conviction that imitation has reached its apex, in comparison to which reality will always be inferior. This is the same motif found in Frankenstein (intention to produce a superior human from superior parts, Pygmalion, or Pinocchio. All these examples capture the desire to achieve perfection by design, improve reality by creating its copy, elevating it to the level of the real, and using it as a surrogate.
Very early on, the 24/7 news concept inevitably began to deviate from basic reflection of reality, although in varying degree, depending on the network. However, no one has gone further in that journey than the Fox News. Their accelerated departure from the rest of the news media is the product of of Roger Ailes who was the first to realize the endless financial potential of manufactured reality, long before anyone else, and adopted it as the network’s business model — We deceive, you believe — to create a simulacrum as a perfect surrogate, more appealing and in many ways superior and more desirable than actual reality itself.
Once reality gets passed through the cognitive sausage making processing plant of Fox News, it emerges transformed and utterly unrecognizable, immunized against facts. In that process, Fox has created a fictional world of arbitrariness that has no reality corrective, but one that resonates with a growing segment of the American society.
The real and the imaginary: From fusion to confusion
Integral reality has no imaginary. Everything becomes real, everything has a meaning, whereas it is in the nature of meaning that not everything has it. (Jean Baudrillard)
As much as the sociopolitical developments catalyzed the evolution of the media, changes in political climate and a general shift in sentiment were largely shaped by the media, so much so that in the last decade it has become impossible to see the beginning and the end of their causal connection.
At the core of this all reside the deep social changes of the post-industrial West. Technology, globalization, tighter environmental regulations, and decline in manufacturing have resulted in accelerated depletion in demand for unskilled white labor, a similar social configuration experienced by the black sub proletariat in the early postindustrial decades.
Such developments, whenever they take place, produce insecure, fear-driven masses that can be coopted by ethno-nationalist forces. While for a shrinking minority, money can buy security and act as a replacement for identity, for a growing majority without money, there is nothing left – neither identity nor security. They are forced into the imaginary. Fear for oneself unconsciously fosters a longing for the enemy. They invent an enemy for themselves. The enemy, even in imaginary form, is a fast supplier of identity.
For a significant (and rapidly growing) segment of the American population, reality has become a nightmare without an escape path. The surrogate offering of Fox presented itself as a far more attractive alternative than the one that governed their lives – a copy had become superior to the original. The underlying rage of the white underclass was abundant, it presented itself as the new political capital ready to be deployed and invested. Its emergence as a portal to power and influence defined the political inflection point, and was seized by Roger Ailes at Fox. His version of right wing populism became ventriloquism of the excluded, a well-tried and bankrupt political maneuver of the right, a regressive anti-globalist surrogate for the general identity loss.
This was a novel, ingenious shot at the old and probably the most acute problem faced by the developed world: the problem of excess population. The number of people that fall through the cracks and are unable to get reintegrated into the normal functioning of society has been growing unstoppably, their size exceeding the managerial capability of the planet. Their discontent has reached toxic levels and their presence inside the enclosure of prosperity has been making the “normal” segment of the population uncomfortable and nervous. So far, attempts at draining of the excess population have been centered on either their incarceration or outright physical elimination via opioids. The newest proposal, championed by the right-wing populist outlets, is to open amusement parks for angry citizens and keep the excess population sequestered inside those parks, not merely as spectators, but as interactive extras; create attractions and make them angrier so they never want to leave.
For the excess population, the reality created by Fox is the only thing to cling to. Rage is their political currency, an asset and investment, which Fox and the right-wing media promise to reinvest and manage. It is the source of dividends, their 401K, and bitcoin at the same time; their present and their future, and the last chance of reclaiming their social identity.
The arrival of Trump was an extension of Fox’s vision beyond media. His election was perceived as a rebellion against the Real. However, Trump was not a novelty here. The script had already been written well before he was even in the picture. Fox News is the theme park; Trump is just a character in it, Fox’s Pinocchio, there merely to entertain the visitors.
And with the strange twist of fate, as one political idea gets recycled after a century of hibernation, and ideology undergoes a face lift from National Socialism to National Capitalism, the Nazi wet dream of harnessing the power of media for political gains comes to life again, only this time as a perversion of itself: It is not the media that are in the service of politics, but politics in the service of media.
Semiotic insolvency and the great flood of arbitrariness
Every lie we tell incurs a debt to the truth. And as lies continue and become bigger, our deficit to the truth grows. And this debt will have to be paid one day – that day will inevitably come. By inventing new lies in order to diffuse the old ones, we finance the old (semiotic) debt by issuing a new one – we borrow more in order to pay old debts. This is a semiotic pyramid scheme.
Being allowed to lie without consequences is like having an unlimited credit line; it feels like free money. And when free money is readily available, we don’t need a rationale, we take it, although we know all too well how it will end. And despite all that wisdom of hindsight, we fall repeatedly into the trap of pyramid schemes because we always see ourselves not as victims but as perpetrators.
In the culture where money is elevated to a supreme metrics and profit to the highest principle, it is no wonder that non-financial liabilities, like deficit to the truth, have been perceived as secondary and allowed to grow without a bound as long as they continue to bring profits.
What we are facing, in the not so distant future, is the bursting of the semiotic subprime bubble, ignited and carried out by Fox News and accelerated and brought to unsustainable levels by the current administration. The conditionally insolvent are allowed to borrow until they become unconditionally illiquid: People with no credibility or qualifications are appointed to positions of high responsibility and are allowed to cover up the consequences of their incompetence with further lies and distractions until their lies are no longer transactable — when no one believes in them any longer. This is when the system will clear. However, when the criminal incompetence of the current administration can no longer be covered up, its toxic debris will have already affected a significant part of the planet. It will be the political equivalent of the 2008 crash, a global Chernobyl, a chain reaction of defaults with huge casualties and unforeseeable long-term effects. This will be a generalized meltdown of credibility of trust, a default of the magnitude never seen in human history, an analogue of the 2008 financial crisis extended beyond financial markets, a meltdown of all frames of reference. There won’t be a firm spot to put a foot on. This is the great flood of arbitrariness.
 Jean Baudrillard, Selected Writings, ed. Mark Poster (Stanford University Press, 1988), pp. 166-184
 Jean Baudrillard, Simulacra and Simulation, University of Michigan Press; 14th Printing edition (1994)
 Simulacrum comes to life in three stages. In the initial stage, a faithful copy of the original emerges as an object is replicated, but the image is recognized as a counterfeit of the original. In the second stage, the distinction between the original and its replica begin to break down as a mass production of copies emerge. In the final stage, the replica precedes the original; there is no longer distinction between the reality and representation. Simulacrum anesthetizes the imagination numbing it against reality. It is ultimately a replacement of substance with symbols.
 B. C. Han, Die Austreibung des Anderen, S. FISCHER; Auflage: 4. (2016)
 Valery Legasov in Chernobyl