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81-Year-Old Seltzer Baron Goes Nuts On Shorts In Star-Spangled FIZZ Press Release
As originally published on Molly Rubin's Quartz
The maker LaCroix Sparkling Water– a US millennial cult-favorite–has seen its shares fall by 23% since their peak on Sept. 11, according to Bloomberg.
So is the seltzer bubble about to pop? Nick Caporella, National Beverage Corp.’s 81-year-old CEO, sure doesn’t think so, and let the world know it in a star-spangled, all-caps “news” release put out yesterday titled “FIZZ GROWS STRONGER!!” (FIZZ is National Beverage Corp.’s sto
