9 Charts: Feel Free To Ignore Them

Nobody likes to feel stupid, right? Right. That's where humanity's natural tendency to rationalize comes in. See, we can rationalize anything. Against all evidence we strive - and in many cases succeed - in convincing not only ourselves, but even others that what we've done isn't as ridiculous as it seems on the surface. The frustrating thing about being in the evidence providing business (as we are) is that when you push people too far in terms of providing cold, hard proof that what they've

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