“Once In A Lifetime” Amazon Short Idea Versus Treasury Positioning Black Swan

An observation. Well, more of a thought experiment... If I write a post and the title is "Hedge Fund Says Amazon Is A Once In A Generation Short Idea," I can almost guarantee you that nearly everyone who comes across it will click on it (although I wouldn't). If, on the other hand, I write a post and the title is "Hedge Fund Treasury Short Now A Four Sigma Event," almost no one will click on it (relative to how many people click on the Amazon title). That says a lot about the way our brains a