Grin And Bear It

By now, it's well understood that corporates took full advantage of the inflationary macro environment by opportunistically raising prices at a time when consumers were sitting on sizable excess cash buffers courtesy of fiscal transfers. The C-suite recognized that when households are relatively flush and headline inflation is running 9%, no one will question the rationale for price increases, even if they might grouse. In some cases, management discovered that pursuing a price-over-volume str