![Grin And Bear It](https://i0.wp.com/heisenbergreport.com/wp-content/uploads/2023/12/BearGraffitiDec102023.png?fit=1152%2C685&ssl=1)
Grin And Bear It
By now, it's well understood that corporates took full advantage of the inflationary macro environment by opportunistically raising prices at a time when consumers were sitting on sizable excess cash buffers courtesy of fiscal transfers.
The C-suite recognized that when households are relatively flush and headline inflation is running 9%, no one will question the rationale for price increases, even if they might grouse.
In some cases, management discovered that pursuing a price-over-volume str