Who’s Gonna Buy Stocks Now?
Where's the demand supposed to come from?
From a stylized perspective, stocks are subject to the same "laws" of supply and demand as any other good, service or commodity. When demand outstrips supply, prices are higher and vice versa.
Forecasting equity demand isn't straightforward, though. You have to make a lot of assumptions about household and corporate behavior, which in turn depend on forecasts about the economy and so on. Projecting net demand entails making more assumptions about corpo