Meanwhile, the grocery wars are heating up.
Apparently concerned that Jeff Bezos will lay waste to everything in his path one way or another, Target and Kroger are mulling an actual merger.
That according to Fast Company who somehow got an exclusive on this. To wit:
Target and Kroger are discussing a possible merger, several people with knowledge of the matter tell Fast Company. The talks come as the grocery industry grapples with Amazon’s increasing hold on the market.
The two companies first started conversations last summer about a partnership that could improve Target’s grocery business and give Kroger customers more access to merchandise and e-commerce. Target and Kroger spoke again in the fall and talks are ongoing this year. The companies appear to be struggling to decide whether a merger is the best path forward. Last year, Target and Kroger’s combined annual revenue added up to $195 billion.
Neither company wanted to comment for the article.
To be clear, this won’t work. I mean it might stave off the inevitable, but if you think for a second that Kr-arget or maybe T-oger is going to be able to compete with Amazon (or really even Walmart), you’re out of your fucking mind.
“A merger between Target and Kroger would not only give Kroger the infrastructure it needs to compete in a digital grocery landscape, it would expand the market opportunity for both companies,” Fast Company imagines, before correctly noting that “one of the reasons Walmart is so successful is because it sells both general merchandise and grocery.”
Of course another reason Walmart is so successful is because of their supply chain management and their scale. And even they’re facing an existential threat from Bezos.
Again, this is just a last-ditch effort to stave off the inevitable which is that Bezos is going to conquer this industry and you’re either with him or you’re Walmart. There is no in between.
wtf. lol. "we've gotta do something before Jeff kills us both"
TARGET, KROGER ARE SAID IN POSSIBLE MERGER TALKS: FAST COMPANY
— Heisenberg Report (@heisenbergrpt) March 23, 2018
Incidentally, Target and Kroger shares are surging in the premarket.
Meanwhile, somewhere…
