Send in the rubes: Technology and political snake oil
Everybody has a plan until they get punched in the mouth (Mike Tyson)
Although with the help of social media, artificial intelligence and technology in general, oppression can take on subtler forms, the standard of tolerance will change with it and oppression will always be recognized for what it is. The illusion that this battle can be won by “psychological operations”, a systematic form of mass propaganda that acts on peoples’ emotions — a half-baked idea of crowding out the info-highway with misinformation — is a reflection of both ultimate ignorance and arrogance that comes with it.
It is an ill-conceived program initiated by data analytics companies and funded by the right wing plutocrats who specialize in election strategies, based on an erroneous assumption that, in the era of total information, the society outside the governing party’s sphere of influence and control will remain static and non-adaptive, and that the pattern-recognition models of their currently employed consulting companies, will remain only their (and nobody else’s) proprietary tool forever. The absurdity of such assumption is best illustrated by the fact that every major hedge fund has already caught up with this trend and either has a similar platform and capabilities or is in the process of getting one very soon. Words like artificial intelligence and machine learning are the most frequently used buzzwords during the incoming student orientations at all major American universities — these topics are the most rapidly developing areas of science and technology. It is not difficult to imagine what this landscape will look like in four years or beyond.
After all, when it comes to economics and social sciences, there is one thing we learned about our attempts to model their dynamics: All models are wrong; some of them are useful (at best). So, it is all about how we decide to use these models, what sample and assumptions we choose to calibrate them etc. And, sooner or later, we realize that all these models of social behavior do not offer any substantial new wisdom, but can make our tasks of data manipulation easier only if we give them correct instructions as an input. In other words, it is garbage-in-garbage-out at the end, no matter what (this is the best outcome). In that context, alternative facts, misinformation, alienation from reality, or other forms of self-indulgence (an emotional state Trump’s cabinet is particularly prone to) can only compromise effectiveness of any given technological platform.
Yes, these companies can help you win the elections, but they can never become an instrument that secures a smooth and peaceful governing — that erroneous extrapolation is the new political snake oil. People like Steve Bannon are real rubes here. Their anti-elitist sentiment, combined with their messianic fantasy, which has been running in displaced mode as a war on facts and critical thinking in general, compromised their own resistance to nonsense – they start believing the nonsense they are peddling and ultimately become victims of the snake oil sale themselves.
The ultimate delusion, however, remains a belief that this battle can be won at all. Ignorance by design is the trap any hegemonic ideology faces. Monochromatic political systems are vulnerable to loss of robustness and long-term fragility. The authoritarian project is self-defeating — even a temporary victory on that front is a guarantee of a defeat in the long run. History offers countless examples, collapse of the communism being just the latest one. Diversity of opinions, multiparty systems, and what is generally referred to as freedom of speech (even when existing only pro forma) are always superior in this context. Tolerance for existence of alternative forms of interpretation of social reality as well as social organizing (from street gangs, organized crime, religious cults, and self-sustainable communes to fringe or mainstream political parties) carries enormous informational value. After all, wasn’t the spectacular defeat of the centrist ideology in 2016 (and the traction of the right wing populism in the West) a direct consequence of ignoring the voice of the people who were left behind by progress and globalization — the people whose existence had been systematically delegitimized by neoliberalism. The diversity of opinions of the socio-political landscape allows rule of force to be replaced by a more efficient rule through freedom or self-conduct, which, while not necessarily less oppressive than the totalitarian structures, could be an economically superior alternative resulting in more robust and stable systems.