While previewing this week’s slate of US macro releases, I suggested consumer confidence was likely to improve in the Conference Board survey for the simple reason that the mood among American households “can’t really get a lot worse.”
Recent readouts on the two marquee measures of US consumer sentiment were among the worst ever, leaving nowhere to go but up, particularly given that, notwithstanding episodic tantrums, Donald Trump’s trade stance softened in May.
Sure enough, the Conference Board headline improved dramatically in Tuesday’s release, printing 98 for May, more than 10ppt ahead of consensus.
As the figure shows, this was the first increase since November and the largest month-to-month jump since March of 2021, when Democrats were handing out free money and insisting it wouldn’t cause inflation. (I can make that joke because I’m a liberal. It’s therapeutic to laugh at yourself. You should all try it.)
It’s pretty funny that consumers are almost as excited about a delay in Trump’s tariffs as they are about stimulus checks. It also makes sense: If tariffs on China were going to cost the average family — whatever, call it $1,500 in a year, even though it’s probably a lot more than that — then the prospect that those tariffs won’t be implemented is good for the same confidence boost as a $1,500 check.
“The rebound was already visible before the May 12 US-China trade deal but gained momentum afterwards,” Stephanie Guichard, a senior economist at The Conference Board, said Tuesday. The cutoff date for the poll was May 19 and the release said that “about half” of the responses were collected after Trump and China announced the pause.
Recall that the expectations index in the survey plunged to one of its worst readings since the financial crisis in April, an abysmal 55.4. The improvement there was likewise dramatic: More than 17ppt, to 72.8.
80, you’re reminded, is the threshold on the expectations gauge beneath which a recession’s likely over the next 12 months. That rule of thumb hasn’t been especially useful post-pandemic, but it’s worth a mention.
If he’s paying attention (he’s not), Trump should read this as a cautionary tale: An all-out trade war with China isn’t something American households actually want. It sounds “good” at rallies, and maybe the MAGA faithful are willing to give it a go, but by and large, the idea of it scares the hell out of people.
I’d suggest Trump will be wary of re-escalating trade tensions with Beijing between now and August (when the 90-day grace period Xi granted Trump expires), but that’d be disingenuous. We all know that at some point between now and then, Trump’s going to declare the China tariffs “back on,” leading to another swoon in consumer sentiment, only to reverse himself the next month. Or, as was the case with the EU last week, the next day.



While many airplane pilots enjoy a bit of clear-air turbulence, there’s a point where turbulence can cause a structural failure, causing a catastrophe.
You know how when you bend a waxed paper or plastic straw it forms a white crease and the straw loses its structural integrity at that point. I wonder if international trade relations do that too? Meaning that you cannot just bend and twist them all to hell and expect them to maintain their structural integrity as well.
I think you are right, trade relations just don’t snap back after an all out frontal attack. You start looking to diversify and open new trade pipelines that are more stable. International business and trade like stability over time. Trump can be consistent over the course of a day. So far, he’s wasted a huge chunk of resources and burned down the US’s reputation to ink one teeny weeny deal and a free plane. We are now all forced to live through Trump’s next and greatest bankruptcy. Unless, that is, a few Republicans can find the courage to fight for the dream that hatched this country.
Barron’s had a good Acronym today TACO
“Tuesday’s trade is known as TACO—for Trump Always Chickens Out and comes after Trump backed away from Friday’s threat to ramp up tariffs on imports from the European Union over the long Memorial Day weekend.”
At what point, maybe he has already, will Trump realize that he has the power to tank/let’r’rip the markets and then start trading on that power?
His flunkies seem to be…..