AI Paradigm Shift? McElligott Weighs In On DeepSeek Shock

“I’m not gonna try to play semi- / AI- expert here,” Nomura’s Charlie McElligott said Monday, amid a burgeoning panic across the tradable AI space, where the leadership struggled under the weight of flashy headlines touting the capabilities of “DeepSeek,” a low-cost Chinese competitor whose shoestring budget raised uncomfortable questions about indulgent hyperscaler capex.

McElligott may not be an expert on AI, but he’s an expert on flows, and as he wrote Monday, a sudden drawdown in the Mag7 leadership has the potential to waterfall, snowball and otherwise escalate courtesy of modern market structure.

“The secular escalatory shock here is the potential that DeepSeek’s ‘autonomous reasoning’ model is taking a large leap in pushing us closer towards recursive self-improving AI [without] requiring the massive semiconductor spend of the newest and most expensive chips,” Charlie wrote. That, in turn, “threaten[s] prior assumptions [about] the AI ecosystem, with massive implications [for] pricing power, capex trends and market valuations of the current hierarchy of leadership in the space,” he went on.

Speaking in generalities, the current US-centric macro-market conjuncture’s a giant perpetual motion machine where the narrative drives inflows and the inflows swell market caps and swollen market caps beget more inflows and the resultant wealth creation drives the consumer spending which propels the US economy. And around and around. If something throws a spanner in the works, it’s not just a few names at risk, but the whole interlocking, self-perpetuating system.

“AI / mega-cap tech / Mag7-8 has become ‘THE’ US stock market from an index return attribution perspective, which forced anybody with a global equities mandate to chase and try to over-own these exposures if you were going to try to beat — or simply keep pace with — benchmarks, so this is where we need to watch the risk of actual long-term reallocation flows from foreign investors in particular,” McElligott said.

Remember: There really isn’t a “global” equity market anymore. There’s just the US equity market, and as Charlie alluded to, within US equities, there are only the top seven to 10 names. As discussed here earlier this month, US mega-cap dominance has reached what I called “existential extremes,” and for once, “existential” isn’t hyperbole.

The charts above (click to enlarge, as always) give you a sense of just how extreme the flow dynamic really is in US tech and large-caps.

When a market’s this concentrated — when breadth’s this poor and the leadership’s this narrow — the margin for error is vanishingly thin. The US now comprises nearly 75% of the MSCI World Developed Market index, and the top names are 35% of US market cap.

“The lack of breadth in stocks from such a prolonged period of leadership via a small group of companies can pose an outright stability risk on multiple fronts,” McElligott wrote, on the way to enumerating, as follows:

  1. Huge mega-cap tech weightings = problems at the equity index level thanks to crowded single-name ownership among institutions and retail;
  2. Potential issues for dispersion / correlation traders; and
  3. Down the road, knock-on [effects for] ‘vol laundering’ private investments in the AI space

There’s more. Regular readers might recall that since a favorable US CPI report stanched the bleeding in bonds earlier this month, market participants began to evidence renewed “fear” of the right-tail, which is to say concern they might miss a new melt-up — “FOMO,” if you prefer to speak in acronyms. And where does FOMO show up? In the call wing. Call skew was bid post-CPI. That’d be relevant in a tech rout. “The market’s long a ton of delta here, which could then act as a negative delta de-risking flow as calls move out of the money and puts are chased,” Charlie said.

Oh, and don’t forget that a huge share of exploding leveraged equity ETF AUM is tied to tech, AI and semis. Have a look:

Out of some $125 billion of leveraged ETF AUM, nearly nine of every 10 dollars is, in some way, shape or form, related to AI.

Why does that matter? Well, it’s the implicit rebalancing needs. As McElligott explained, a big drawdown for the biggest tech names “would pose a massive ‘sell-to-rebalance’ flow risk” out of the leveraged ETF product space.

Panning back out to a 30,000-foot view, the entire macro-market zeitgeist in 2025 centers around US exceptionalism, and a very big part of that story is the assumption that America’s pole position in the AI race is unassailable. You know what they say about assuming.


 

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9 thoughts on “AI Paradigm Shift? McElligott Weighs In On DeepSeek Shock

  1. Hypescalers already rebounding. On the tech side of things, DeepShit is a piece of trash with a 5-30% error rate and crashes. Won’t even get into its CCP bias. Most believe the amount of GPUs are underreported that they use. The one innovative thing they did was tune up their GPUs and code to get around some limitations brought on by Biden administration exports controls.

    1. Hyperscalers and users of GPUs should rally. Their major input cost is falling and their power bills should fall as well.

      The hated Chinese also did the obvious = code to work with reduced and RELEVANT data sets. A chat bot at your local electric utility does not need a LLM parsing through every piece of data from every database ever created to answer a customer’s question about a monthly charge.

    2. I can’t say that you are wrong. No one really knows how many high end gpus they got their hands on. If it really is as few as they say that is a pretty big deal. If it was really as inexpensive to train as they say that is also a big deal. Not everyone agrees with your assessment of the quality either. Making it open source was a nice move. And the cost – as one Twitter wag put it, when China steps into the ring, margins go to zero.

      1. Anyone studying the space knew commoditization of some forms of AI like chatbots was coming. Nvidia is gonna play it like they’re excited this happened with legal exported chips so we may never know. Most experts think they used way more chips then claimed and that they were ones on the export control list. But to Heisenberg article, the most important thing here is flow$ and the pile in pile out effects

      2. Some years ago I helped a former teaching colleague/serial entrepreneur sell a very nice, fast growing, Chinese tech software startup to a consulting SW company in Cambridge, MA for nine nice figures. The founding Chinese entrepreneur who brought my friend to Beijing to be his CEO, in fact, was a guru who got his engineering PHD in the US while he slept on a cot and my friend’s startup company in Dallas for he which created most of the critical SW. I have taught a few Chinese gurus and my former employer turns out a 100 or so a year. Between 50% and 82% of the full-time graduate students in key technical fields at US universities are international students. Who do you think co-founded Nvidia?

  2. first time i did not comment, … what strikes me here with the magnitude of repricing since last night (sunday) without real facts or deep analysis … just inferences.

    WOW … what happens if facts actually make it worse? To pile on Charlie’s fragility – facts not required, just inuendo and inferences. Those are pretty easy to create in todays social media cesspool … data not required.

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