Tony Schwartz

Last year, Goldman's David Kostin channeled Taylor Swift for the title of his year-ahead equity outlook. This year, he channeled... well, not Taylor Swift. "'The Art of the Deal' offered readers advice on how to conduct a business negotiation and achieve success as an investor," Kostin wrote, introducing 34 pages of pretty decent, if occasionally grating for the sometimes tortured nature of the Trump analogies, analysis. Kostin identified Individual-1 as the "author" of "The Art of the Deal."