Americans Splurge On Couches, Hammers During 75 Days Of ‘Christmas Shopping’
The holiday shopping season encompasses 75 days now, apparently.
That's according to Mastercard, which decided to measure spending using an expanded timeframe for its SpendingPulse report. Specifically, sales were measured from October 11 through December 24 to account for retailers' efforts to help control COVID. The idea was that by starting sales sooner, shopping would be spread out, reducing crowd sizes.
The jokes write themselves. There are only 365 days in a year. If we're going to start
“You don’t pick out a living room set without consulting your spouse, conceal it in 800 yards of wrapping paper, and have your neighbors help you haul it in and position it under the tree.”
My wife’s brother-in-law did something like that. His wife was not pleased with his choice.
Check out Timothee Chalamet’s Lexus commercial on SNL. Funniest thing I saw in December.
Given that the 10% and 5% income cohorts are doing just fine, I suppose this tells us everything we need to know about who comprises the market for luxury retail.