Another day, another survey suggesting Main Street is teetering precariously on the precipice of oblivion.
According to the Society for Human Resource Management, more than half of America's small businesses will exhaust their capacity to keep going by the end of October.
The study polled 375 firms between April 15 and April 21. 12% said they can last "up to one month", while a full 20% said they can make it more than 30 days, but may be out of business within three months. Just 34% expressed confidence in their own viability past six months.
Business owners are generally divided about the adequacy of the policy response from local and federal governments. Slightly more respondents disagreed with the notion that Washington has done enough. In other words, business owners have a marginally more favorable view of their own state's response to the crisis.
Disconcertingly for the White House, more than 20% of those surveyed were unfamiliar with the Paycheck Protection Program.
The breakdown betrays a stark divergence. 84% of businesses with 100-500 employees were familiar with PPP, but only 60% of small business owners with 2-99 employers had heard of the government's flagship
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