Below, find a short commentary from Notes From Disgraceland’s Bjarne Knausgaard who regular readers will recall pens some of the best political/economic color around. If you like this one, click the banner above to visit the full NFDL archive.
Digital panopticon and the triumph of the unfree will
The smart phone is not just a surveillance apparatus, it is also a mobile confessional. Facebook is the church — the global synagogue of the Digital. “Like” is the digital “Amen” (B. C. Han)
Digital society is a big congregation, over two billion Facebook users worldwide, about a third of the planet’s population, and over 250 million in the US alone, the entire voting age and twice the 2016 turnout. Their digital soul, the complement of the real one, is there on display for anyone to mess with, if that can serve some purpose – commercial, political or otherwise. Facebook, Twitter, Instagram, Smartphones are digital windows into the innermost corners of the psyche of this enormous congregation. They provide access to their unfulfilled desires and frustrated egos, fears, tastes, and political leanings.
Smartphones have become a tool for governing – they enable one to shape opinions, diffuse dissent, streamline emotions, manufacture consensus, assassinate opponents, stage revolutions, and declare wars and victories, imaginary and real, all alike. In the configuration of total transparency and social pornographication everything is subject to influence and on disposal to anyone who has the attention or who wins the ratings war. Transparency is a curse. It suppresses deviation, abhors individual opinion, and extinguishes free will. Everyone is watching everyone else; invisible moderators smooth out communication and calibrate it to what is generally understood and accepted. There is no room for and no language to express disagreement — there is only “Like”.
However, as B. C. Han points out, something is alive only to the extent that it contains contradiction within itself, its force consists in an ability to hold and endure contradictions within. Whatever is merely positive is lifeless. In a society of outsiders idiosyncrasy has a great appeal and mobilizing power. But, superfluidity of the social media transforms idiosyncratic into collective. Individual instabilities become part of the collective Eros and destabilizing on a systemic level. The collective absorbs all libidinal forces through persistent self-reinforcement and, in that process, acquires enormous coercive potential, until there is only one opinion, one emotion and one voice. The digital panopticon becomes a communism of affects and democracy a polite dictatorship.
 B. C. Han, FrÃ¶hliche Wissenschaft: Agonie des Eros, Matthes & Seitz Berlin (2012)