So apparently, Deutsche Bank held its 14th annual Global Consumer Conference in Paris last week and one of the companies that presented was Colgate-Palmolive.
The company’s presentation, Deutsche notes, “was in a fireside chat format.”
Well one of the things Colgate is excited about is that “half the world brushes their teeth less than once a day.”
What does that mean if you’re a toothpaste company? Simple: “there is significant whitespace opportunity.”
Deutsche doesn’t necessarily agree. One of the bank’s concerns is that “US per capita consumption of toothpaste has actually declined over the last 15 years.”
That’s right folks, Americans are the only people on the entire planet that are using less toothpaste now than they were 15 years ago.
Which is ironic, because as noted on Sunday in “‘You’re Pure Evil’: NY Times Indicts An America That’s Lost Its Mind,” there’s never been a time in US history when Americans needed to wash their mouths out more so than they do now…